Strategic positioning of the Web in a multi-channel market approach

Ch Steinfield, W.A.G.A. Dr. Bouwman

Research output: Contribution to journal › Article › Scientific › peer-review

Keywords

@article{e3d7fa81a7af420c819b7ff4a3be021e,

title = "Strategic positioning of the Web in a multi-channel market approach",

keywords = "ZX CWTS JFIS < 1.00",

author = "Ch Steinfield and {Dr. Bouwman}, W.A.G.A.",

year = "2002",

language = "Undefined/Unknown",

volume = "12",

pages = "339--347",

journal = "Internet Research",

issn = "1066-2243",

publisher = "Emerald Publishing",

number = "4",

}