Strategic positioning of the Web in a multi-channel market approach

Ch Steinfield, W.A.G.A. Dr. Bouwman

Research output: Contribution to journalArticleScientificpeer-review

24 Citations (Scopus)
Original languageUndefined/Unknown
Pages (from-to)339-347
Number of pages9
JournalInternet Research
Volume12
Issue number4
Publication statusPublished - 2002

Keywords

  • ZX CWTS JFIS < 1.00

Cite this

Steinfield, C., & Dr. Bouwman, W. A. G. A. (2002). Strategic positioning of the Web in a multi-channel market approach. Internet Research, 12(4), 339-347.