"Surprise gift" Purchases: Customer insights from the small electrical appliances market

CJPM de Bont, J Vanhamme

    Research output: Contribution to journalArticleScientificpeer-review

    24 Citations (Scopus)
    Original languageUndefined/Unknown
    Pages (from-to)354-369
    Number of pages16
    JournalJournal of Retailing
    Volume84
    Issue number3
    Publication statusPublished - 2008

    Keywords

    • CWTS 0.75 <= JFIS < 2.00

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