Sustainability as a Driver in Forestry‐Related Services

Anne Toppinen, Mirja Mikkila, Anni Tuppura, Gerdien de Vries

Research output: Chapter in Book/Conference proceedings/Edited volumeChapterScientificpeer-review

41 Downloads (Pure)


Rising environmental consciousness has shifted the focus of small-scale forestry away from productive functions towards more diversified ownership objectives. From transition management perspective, we analyze the role of private sector voluntary sustainability initiatives as a system driver in forestry, and review research on the role of sustainability in forestry-related service markets. The focus is on the view of small-scale service-oriented businesses, and by drawing experiences from the Nordic context. Based on the literature review, sustainability is gaining deeper level interest and active engagement among small scale forest owners due to, perhaps first and foremost, increasing awareness on global sustainability challenges, and the role of forests in these. A challenge remains in diffusion of the sustainability-related niche innovations. In addition, the strong environmental-economic emphasis in sustainability may lead to the undervaluing the potential of some socially driven forest ecosystem services. The effectiveness of new methods, such as framing as a tool to nudge family owners towards more sustainable forestry practices, provides avenues for future experimentation and research.
Original languageEnglish
Title of host publicationServices in Family Forestry
EditorsTeppo Hujala, Anne Toppinen, Brett J. Butler
ISBN (Electronic)978-3-030-28999-7
ISBN (Print)978-3-030-28998-0
Publication statusPublished - 2019

Publication series

NameWorld Forests
ISSN (Print)0785-8388

Bibliographical note

Green Open Access added to TU Delft Institutional Repository ‘You share, we take care!’ – Taverne project Otherwise as indicated in the copyright section: the publisher is the copyright holder of this work and the author uses the Dutch legislation to make this work public.


  • Framing
  • MLP
  • Nudging
  • Service development
  • Sustainability transition


Dive into the research topics of 'Sustainability as a Driver in Forestry‐Related Services'. Together they form a unique fingerprint.

Cite this