Sustainable Business Models through Service Design

Sharon Prendeville, Nancy Bocken

Research output: Contribution to journalConference articleScientificpeer-review

36 Citations (Scopus)
65 Downloads (Pure)


In the face of growing sustainability challenges, pressure on businesses to decouple environmental impacts from growth is mounting. New sustainable business models can be a systemic driver for change in industry and the wider business innovation literature suggests that strategic design approaches can be at the heart of business model innovation. One such approach, service design, involves solving problems through a service response, which unlocks value for each stakeholder in a value chain. Nevertheless, the value of service design to sustainable business is still often overlooked. Through a literature review and five illustrative case studies this paper systematically analyses how businesses can leverage service design for sustainable business model innovation. The research highlights how service design can support sustainable business model innovation by uncovering strategic as well as operational synergies between these complementary fields.
Original languageEnglish
Pages (from-to)292-299
Number of pages8
JournalProcedia Engineering
Publication statusPublished - 2017
EventThe 14th Global Conference on Sustainable Manufacturing, GCSM - Stellenbosch, South Africa
Duration: 3 Oct 20165 Oct 2016


  • Service Design
  • Sustainable Business Models
  • Business Model Innovation


Dive into the research topics of 'Sustainable Business Models through Service Design'. Together they form a unique fingerprint.

Cite this