Tackling the challenges in buying value-added marketing services

W van der Valk, MRB Reunis, F. Wynstra

Research output: Chapter in Book/Conference proceedings/Edited volumeConference contributionScientificpeer-review

Original languageUndefined/Unknown
Title of host publicationProceedings of the 21th IMP conference
EditorsF Wynstra
Place of PublicationRotterdam
PublisherIMP Group
Pages203-219
Number of pages17
Publication statusPublished - 2005
Event21st IMP conference, Rotterdam, Netherlands - Rotterdam
Duration: 1 Sep 20053 Sep 2005

Publication series

Name
PublisherIMP Group

Conference

Conference21st IMP conference, Rotterdam, Netherlands
Period1/09/053/09/05

Keywords

  • Conf.proc. > 3 pag

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