Tackling the challenges in buying value-added marketing services

W van der Valk; MRB Reunis; F. Wynstra

Tackling the challenges in buying value-added marketing services

W van der Valk, MRB Reunis, F. Wynstra

Air Transport & Operations

Research output: Chapter in Book/Conference proceedings/Edited volume › Conference contribution › Scientific › peer-review

Original language	Undefined/Unknown
Title of host publication	Proceedings of the 21th IMP conference
Editors	F Wynstra
Place of Publication	Rotterdam
Publisher	IMP Group
Pages	203-219
Number of pages	17
Publication status	Published - 2005
Event	21st IMP conference, Rotterdam, Netherlands - Rotterdam Duration: 1 Sept 2005 → 3 Sept 2005

Publication series

Name
Publisher	IMP Group

Conference

Conference	21st IMP conference, Rotterdam, Netherlands
Period	1/09/05 → 3/09/05

Keywords

Conf.proc. > 3 pag

Cite this

@inproceedings{b257566cd62345dcbbb41af608db57d7,

title = "Tackling the challenges in buying value-added marketing services",

keywords = "Conf.proc. > 3 pag",

author = "{van der Valk}, W and MRB Reunis and F. Wynstra",

year = "2005",

language = "Undefined/Unknown",

publisher = "IMP Group",

pages = "203--219",

editor = "F Wynstra",

booktitle = "Proceedings of the 21th IMP conference",

note = "21st IMP conference, Rotterdam, Netherlands ; Conference date: 01-09-2005 Through 03-09-2005",

}

TY - GEN

T1 - Tackling the challenges in buying value-added marketing services

AU - van der Valk, W

AU - Reunis, MRB

AU - Wynstra, F.

PY - 2005

Y1 - 2005

KW - Conf.proc. > 3 pag

UR - http://resolver.tudelft.nl/uuid:9e84009f-423b-4716-a501-12f3c6218a1d

M3 - Conference contribution

SP - 203

EP - 219

BT - Proceedings of the 21th IMP conference

A2 - Wynstra, F

PB - IMP Group

CY - Rotterdam

T2 - 21st IMP conference, Rotterdam, Netherlands

Y2 - 1 September 2005 through 3 September 2005

ER -

Tackling the challenges in buying value-added marketing services

Publication series

Conference

Keywords

Other files and links

Cite this