Teaching branded new product development

JA Buijs, E Roscam Abbing

    Research output: Chapter in Book/Conference proceedings/Edited volumeConference contributionScientificpeer-review

    Original languageEnglish
    Title of host publicationProceedings of the International DMI education conference: Design thinking: challenges for designers, managers and organizations
    Editors S.n.
    Place of PublicationBoston
    PublisherDesign Management Institute
    Pages1-18
    Number of pages18
    Publication statusPublished - 2008
    EventInternational DMI education conference: Design thinking: challenges for designers, managers and organizations, Cercy-Pointoise, France - Boston
    Duration: 14 Apr 200815 Apr 2008

    Publication series

    Name
    PublisherDesign Management Institute

    Conference

    ConferenceInternational DMI education conference: Design thinking: challenges for designers, managers and organizations, Cercy-Pointoise, France
    Period14/04/0815/04/08

    Keywords

    • Conf.proc. > 3 pag

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