Teaching branded new product development

JA Buijs; E Roscam Abbing

Teaching branded new product development

JA Buijs, E Roscam Abbing

Research output: Chapter in Book/Conference proceedings/Edited volume › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	Proceedings of the International DMI education conference: Design thinking: challenges for designers, managers and organizations
Editors	S.n.
Place of Publication	Boston
Publisher	Design Management Institute
Pages	1-18
Number of pages	18
Publication status	Published - 2008
Event	International DMI education conference: Design thinking: challenges for designers, managers and organizations, Cercy-Pointoise, France - Boston Duration: 14 Apr 2008 → 15 Apr 2008

Publication series

Name
Publisher	Design Management Institute

Conference

Conference	International DMI education conference: Design thinking: challenges for designers, managers and organizations, Cercy-Pointoise, France
Period	14/04/08 → 15/04/08

Keywords

Conf.proc. > 3 pag

Cite this

@inproceedings{ba2fd0f6c2764dcf96fb772814290d70,

title = "Teaching branded new product development",

keywords = "Conf.proc. > 3 pag",

author = "JA Buijs and {Roscam Abbing}, E",

year = "2008",

language = "English",

publisher = "Design Management Institute",

pages = "1--18",

editor = "S.n.",

booktitle = "Proceedings of the International DMI education conference: Design thinking: challenges for designers, managers and organizations",

note = "International DMI education conference: Design thinking: challenges for designers, managers and organizations, Cercy-Pointoise, France ; Conference date: 14-04-2008 Through 15-04-2008",

}

Buijs, JA & Roscam Abbing, E 2008, Teaching branded new product development. in S.n. (ed.), Proceedings of the International DMI education conference: Design thinking: challenges for designers, managers and organizations. Design Management Institute, Boston, pp. 1-18, International DMI education conference: Design thinking: challenges for designers, managers and organizations, Cercy-Pointoise, France, 14/04/08.

Teaching branded new product development. / Buijs, JA; Roscam Abbing, E.

Proceedings of the International DMI education conference: Design thinking: challenges for designers, managers and organizations. ed. / S.n. Boston : Design Management Institute, 2008. p. 1-18.

Research output: Chapter in Book/Conference proceedings/Edited volume › Conference contribution › Scientific › peer-review

TY - GEN

T1 - Teaching branded new product development

AU - Buijs, JA

AU - Roscam Abbing, E

PY - 2008

Y1 - 2008

KW - Conf.proc. > 3 pag

UR - http://www.dmi.org/dmi/html/conference/academic08/papers/Roscam%20and%20van%20Gessel/teaching%20BNPD%20dmi%202008.pdf

M3 - Conference contribution

SP - 1

EP - 18

BT - Proceedings of the International DMI education conference: Design thinking: challenges for designers, managers and organizations

A2 - S.n., null

PB - Design Management Institute

CY - Boston

T2 - International DMI education conference: Design thinking: challenges for designers, managers and organizations, Cercy-Pointoise, France

Y2 - 14 April 2008 through 15 April 2008

ER -

Teaching branded new product development

Publication series

Conference

Keywords

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Cite this