Teaching strategic products styling: an educational approach to the use of consumer data in designing brand recognition

FEOK Person; TM Karjalainen; U Rahe

Teaching strategic products styling: an educational approach to the use of consumer data in designing brand recognition

FEOK Person, TM Karjalainen, U Rahe

Responsible Marketing and Consumer Behavior

Research output: Chapter in Book/Conference proceedings/Edited volume › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	New perspectives in design education
Editors	A Clarke, M Evatt, P Hogarth, J Lloveras, L Pons
Place of Publication	Courtleigh
Publisher	IED
Pages	144-149
Number of pages	6
ISBN (Print)	1-904670-04-0
Publication status	Published - 2008
Event	10th International Conference on Engineering and Product Design Education, Barcelone, Spain - Courtleigh Duration: 4 Sept 2008 → 5 Sept 2008

Publication series

Name
Publisher	IED

Conference

Conference	10th International Conference on Engineering and Product Design Education, Barcelone, Spain
Period	4/09/08 → 5/09/08

Keywords

Conf.proc. > 3 pag

Cite this

@inproceedings{81cff94a809245acbb2f6cc6a766132f,

title = "Teaching strategic products styling: an educational approach to the use of consumer data in designing brand recognition",

keywords = "Conf.proc. > 3 pag",

author = "FEOK Person and TM Karjalainen and U Rahe",

year = "2008",

language = "English",

isbn = "1-904670-04-0",

publisher = "IED",

pages = "144--149",

editor = "A Clarke and M Evatt and P Hogarth and J Lloveras and L Pons",

booktitle = "New perspectives in design education",

note = "10th International Conference on Engineering and Product Design Education, Barcelone, Spain ; Conference date: 04-09-2008 Through 05-09-2008",

}

Person, FEOK, Karjalainen, TM & Rahe, U 2008, Teaching strategic products styling: an educational approach to the use of consumer data in designing brand recognition. in A Clarke, M Evatt, P Hogarth, J Lloveras & L Pons (eds), New perspectives in design education. IED, Courtleigh, pp. 144-149, 10th International Conference on Engineering and Product Design Education, Barcelone, Spain, 4/09/08.

Teaching strategic products styling: an educational approach to the use of consumer data in designing brand recognition. / Person, FEOK; Karjalainen, TM; Rahe, U.
New perspectives in design education. ed. / A Clarke; M Evatt; P Hogarth; J Lloveras; L Pons. Courtleigh: IED, 2008. p. 144-149.

Research output: Chapter in Book/Conference proceedings/Edited volume › Conference contribution › Scientific › peer-review

TY - GEN

T1 - Teaching strategic products styling: an educational approach to the use of consumer data in designing brand recognition

AU - Person, FEOK

AU - Karjalainen, TM

AU - Rahe, U

PY - 2008

Y1 - 2008

KW - Conf.proc. > 3 pag

M3 - Conference contribution

SN - 1-904670-04-0

SP - 144

EP - 149

BT - New perspectives in design education

A2 - Clarke, A

A2 - Evatt, M

A2 - Hogarth, P

A2 - Lloveras, J

A2 - Pons, L

PB - IED

CY - Courtleigh

T2 - 10th International Conference on Engineering and Product Design Education, Barcelone, Spain

Y2 - 4 September 2008 through 5 September 2008

ER -