The artificial-social-agent questionnaire: Establishing the long and short questionnaire versions

Siska Fitrianie, Merijn Bruijnes, Fengxiang Li, Amal Abdulrahman, Willem Paul Brinkman

Research output: Chapter in Book/Conference proceedings/Edited volumeConference contributionScientificpeer-review

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Abstract

We present the ASA Questionnaire, an instrument for evaluating human interaction with an artificial social agent (ASA), resulting from multi-year efforts involving more than 100 Intelligent Virtual Agent (IVA) researchers worldwide. It has 19 measurement constructs constituted by 90 items, which capture more than 80% of the constructs identified in empirical studies published in the IVA conference 2013 - 2018. This paper reports on construct validity analysis, specifically convergent and discriminant validity of initial 131 instrument items that involved 532 crowd-workers who were asked to rate human interaction with 14 different ASAs. The analysis included several factor analysis models and resulted in the selection of 90 items for inclusion in the long version of the ASA questionnaire. In addition, a representative item of each construct or dimension was selected to create a 24-item short version of the ASA questionnaire. Whereas the long version is suitable for a comprehensive evaluation of human-ASA interaction, the short version allows quick analysis and description of the interaction with the ASA. To support reporting ASA questionnaire results, we also put forward an ASA chart. The chart provides a quick overview of the agent profile.

Original languageEnglish
Title of host publicationIVA 2022 - Proceedings of the 22nd ACM International Conference on Intelligent Virtual Agents
PublisherAssociation for Computing Machinery (ACM)
ISBN (Electronic)9781450392488
DOIs
Publication statusPublished - 2022
Event22nd ACM International Conference on Intelligent Virtual Agents, IVA 2022 - Faro, Portugal
Duration: 6 Sep 20229 Sep 2022

Publication series

NameIVA 2022 - Proceedings of the 22nd ACM International Conference on Intelligent Virtual Agents

Conference

Conference22nd ACM International Conference on Intelligent Virtual Agents, IVA 2022
Country/TerritoryPortugal
CityFaro
Period6/09/229/09/22

Keywords

  • artificial social agent
  • construct validity
  • evaluation instrument
  • questionnaire
  • user study

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