@inproceedings{3e5eb06b9e9943e0a0935d265a5bcbef,
title = "The category label and overall similarity in hybrid products: matches/mismatches and categorization asymmetry in consumer preferences",
keywords = "Geen BTA classificatie",
author = "MC Saaksjarvi and E Pulkkinen",
note = "NEO; ACR 2008: Advances in consumer research, San Francisco, USA ; Conference date: 23-10-2008 Through 24-10-2008",
year = "2008",
language = "Undefined/Unknown",
isbn = "0-915552-63-9",
publisher = "ACR",
pages = "795--796",
editor = "AL MacGill and S Shavitt",
booktitle = "ACR 2008: Advances in consumer research. Vol. 36.",
}