The development and testing of a product personality scale

R Mugge, PCM Govers, JPL Schoormans

Research output: Contribution to journal › Article › Scientific › peer-review

Keywords

@article{fba046dc2ca14d34ab6f6d65abd8d94f,

title = "The development and testing of a product personality scale",

keywords = "CWTS 0.75 <= JFIS < 2.00",

author = "R Mugge and PCM Govers and JPL Schoormans",

year = "2009",

language = "Undefined/Unknown",

volume = "30",

pages = "287--302",

journal = "Design Studies",

issn = "0142-694X",

publisher = "Elsevier",

number = "3",

}