The development and testing of a product personality scale

R Mugge, PCM Govers, JPL Schoormans

Research output: Contribution to journalArticleScientificpeer-review

66 Citations (Scopus)
Original languageUndefined/Unknown
Pages (from-to)287-302
Number of pages16
JournalDesign Studies
Volume30
Issue number3
Publication statusPublished - 2009

Keywords

  • CWTS 0.75 <= JFIS < 2.00

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