The development of a scale to measure consumer doubt towards new products

MC Saaksjarvi, KPN Morel

Research output: Contribution to journalArticleScientificpeer-review

16 Citations (Scopus)
Original languageDutch
Pages (from-to)272-293
Number of pages22
JournalEuropean Journal of Innovation Management
Volume13
Issue number3
Publication statusPublished - 2010

Keywords

  • Peer-lijst tijdschrift

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