The development of a scale to measure consumer doubt towards new products

MC Saaksjarvi, KPN Morel

Research output: Contribution to journal › Article › Scientific › peer-review

Original language	Dutch
Pages (from-to)	272-293
Number of pages	22
Journal	European Journal of Innovation Management
Volume	13
Issue number	3
Publication status	Published - 2010

Keywords

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author = "MC Saaksjarvi and KPN Morel",

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AU - Morel, KPN

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