The different roles of product appearance in consumer choice

Research output: Contribution to journal › Article › Scientific › peer-review

Original language	Undefined/Unknown
Pages (from-to)	63-81
Number of pages	19
Journal	Journal of Product Innovation Management
Volume	22
Issue number	1
Publication status	Published - 2005

special issue

Keywords

@article{a48049241642455bb06a2d4ea847af02,

title = "The different roles of product appearance in consumer choice",

keywords = "ZX CWTS 1.00 <= JFIS < 3.00",

author = "MEH Creusen and JPL Schoormans",

note = "special issue",

year = "2005",

language = "Undefined/Unknown",

volume = "22",

pages = "63--81",

journal = "Journal of Product Innovation Management",

issn = "0737-6782",

publisher = "Blackwell",

number = "1",

}