The disruptive impact of attribute information on the effectiveness of analogies in print advertising as a means to enhance consumer learning of new product benefits

A. Ait El Houssi; KPN Morel; HJ Hultink

The disruptive impact of attribute information on the effectiveness of analogies in print advertising as a means to enhance consumer learning of new product benefits

A. Ait El Houssi, KPN Morel, HJ Hultink

Responsible Marketing and Consumer Behavior

Research output: Chapter in Book/Conference proceedings/Edited volume › Conference contribution › Scientific › peer-review

Original language	Undefined/Unknown
Title of host publication	Proceedings of the 34th EMAC Conference - Rejuvenating marketing: contamination, innovation, integration
Editors	s.n.
Place of Publication	Milan
Publisher	Universita Commerciale Luigi Bocconi
Pages	1-9
Number of pages	9
Publication status	Published - 2005
Event	34th EMAC Conference - Rejuvenating marketing: contamination, innovation, integration, Milan, Italy - Milan Duration: 24 May 2005 → 27 May 2005

Publication series

Name
Publisher	Universita Commerciale Luigi Bocconi

Conference

Conference	34th EMAC Conference - Rejuvenating marketing: contamination, innovation, integration, Milan, Italy
Period	24/05/05 → 27/05/05

Bibliographical note

Editor onbekend JH

Keywords

conference contrib. refereed
Conf.proc. > 3 pag

Cite this

Ait El Houssi, A., Morel, KPN., & Hultink, HJ. (2005). The disruptive impact of attribute information on the effectiveness of analogies in print advertising as a means to enhance consumer learning of new product benefits. In s.n. (Ed.), Proceedings of the 34th EMAC Conference - Rejuvenating marketing: contamination, innovation, integration (pp. 1-9). Universita Commerciale Luigi Bocconi.

Ait El Houssi, A. ; Morel, KPN ; Hultink, HJ. / The disruptive impact of attribute information on the effectiveness of analogies in print advertising as a means to enhance consumer learning of new product benefits. Proceedings of the 34th EMAC Conference - Rejuvenating marketing: contamination, innovation, integration. editor / s.n. Milan : Universita Commerciale Luigi Bocconi, 2005. pp. 1-9

@inproceedings{b238190dcd15416692f56f5880fa553e,

title = "The disruptive impact of attribute information on the effectiveness of analogies in print advertising as a means to enhance consumer learning of new product benefits",

keywords = "conference contrib. refereed, Conf.proc. > 3 pag",

author = "{Ait El Houssi}, A. and KPN Morel and HJ Hultink",

note = "Editor onbekend JH; 34th EMAC Conference - Rejuvenating marketing: contamination, innovation, integration, Milan, Italy ; Conference date: 24-05-2005 Through 27-05-2005",

year = "2005",

language = "Undefined/Unknown",

publisher = "Universita Commerciale Luigi Bocconi",

pages = "1--9",

editor = "s.n.",

booktitle = "Proceedings of the 34th EMAC Conference - Rejuvenating marketing: contamination, innovation, integration",

}

Ait El Houssi, A, Morel, KPN & Hultink, HJ 2005, The disruptive impact of attribute information on the effectiveness of analogies in print advertising as a means to enhance consumer learning of new product benefits. in s.n. (ed.), Proceedings of the 34th EMAC Conference - Rejuvenating marketing: contamination, innovation, integration. Universita Commerciale Luigi Bocconi, Milan, pp. 1-9, 34th EMAC Conference - Rejuvenating marketing: contamination, innovation, integration, Milan, Italy, 24/05/05.

The disruptive impact of attribute information on the effectiveness of analogies in print advertising as a means to enhance consumer learning of new product benefits. / Ait El Houssi, A.; Morel, KPN; Hultink, HJ.
Proceedings of the 34th EMAC Conference - Rejuvenating marketing: contamination, innovation, integration. ed. / s.n. Milan: Universita Commerciale Luigi Bocconi, 2005. p. 1-9.

Research output: Chapter in Book/Conference proceedings/Edited volume › Conference contribution › Scientific › peer-review

TY - GEN

T1 - The disruptive impact of attribute information on the effectiveness of analogies in print advertising as a means to enhance consumer learning of new product benefits

AU - Ait El Houssi, A.

AU - Morel, KPN

AU - Hultink, HJ

N1 - Editor onbekend JH

PY - 2005

Y1 - 2005

KW - conference contrib. refereed

KW - Conf.proc. > 3 pag

M3 - Conference contribution

SP - 1

EP - 9

BT - Proceedings of the 34th EMAC Conference - Rejuvenating marketing: contamination, innovation, integration

A2 - s.n., null

PB - Universita Commerciale Luigi Bocconi

CY - Milan

T2 - 34th EMAC Conference - Rejuvenating marketing: contamination, innovation, integration, Milan, Italy

Y2 - 24 May 2005 through 27 May 2005

ER -

Ait El Houssi A, Morel KPN, Hultink HJ. The disruptive impact of attribute information on the effectiveness of analogies in print advertising as a means to enhance consumer learning of new product benefits. In s.n., editor, Proceedings of the 34th EMAC Conference - Rejuvenating marketing: contamination, innovation, integration. Milan: Universita Commerciale Luigi Bocconi. 2005. p. 1-9