The effect of product typicality on information processing in a direct experience situation

SC Mooy, H.S.J. Robben

Research output: Chapter in Book/Conference proceedings/Edited volume › Conference contribution › Scientific

Original language	Undefined/Unknown
Title of host publication	Proceedings from the 30th EMAC conference
Editors	E. Breivik, A.W. Falkenberg, K. Gronhaug
Place of Publication	Stockholm
Publisher	European Marketing Academy
Pages	1-5
Number of pages	5
ISBN (Print)	82-7674-129-0
Publication status	Published - 2001
Event	Rethinking European Marketing, Bergen - Stockholm Duration: 8 May 2001 → 11 May 2001

Name
Publisher	European Marketing Academy

Conference	Rethinking European Marketing, Bergen
Period	8/05/01 → 11/05/01

Keywords

@inproceedings{635181e953dd4a478f6d1c1a67c41477,

title = "The effect of product typicality on information processing in a direct experience situation",

keywords = "ZX Int.klas.verslagjaar < 2002",

author = "SC Mooy and H.S.J. Robben",

note = "CD-ROM; null ; Conference date: 08-05-2001 Through 11-05-2001",

year = "2001",

language = "Undefined/Unknown",

isbn = "82-7674-129-0",

publisher = "European Marketing Academy",

pages = "1--5",

editor = "E. Breivik and A.W. Falkenberg and K. Gronhaug",

booktitle = "Proceedings from the 30th EMAC conference",

}

Proceedings from the 30th EMAC conference. ed. / E. Breivik; A.W. Falkenberg; K. Gronhaug. Stockholm : European Marketing Academy, 2001. p. 1-5.

Research output: Chapter in Book/Conference proceedings/Edited volume › Conference contribution › Scientific

TY - GEN

T1 - The effect of product typicality on information processing in a direct experience situation

AU - Mooy, SC

AU - Robben, H.S.J.

N1 - CD-ROM

PY - 2001

Y1 - 2001

KW - ZX Int.klas.verslagjaar < 2002

M3 - Conference contribution

SN - 82-7674-129-0

SP - 1

EP - 5

BT - Proceedings from the 30th EMAC conference

A2 - Breivik, E.

A2 - Falkenberg, A.W.

A2 - Gronhaug, K.

PB - European Marketing Academy

CY - Stockholm

Y2 - 8 May 2001 through 11 May 2001

ER -