The effect of product typicality on information processing in a direct experience situation

SC Mooy, H.S.J. Robben

Research output: Chapter in Book/Conference proceedings/Edited volumeConference contributionScientific

Original languageUndefined/Unknown
Title of host publicationProceedings from the 30th EMAC conference
EditorsE. Breivik, A.W. Falkenberg, K. Gronhaug
Place of PublicationStockholm
PublisherEuropean Marketing Academy
Pages1-5
Number of pages5
ISBN (Print)82-7674-129-0
Publication statusPublished - 2001
EventRethinking European Marketing, Bergen - Stockholm
Duration: 8 May 200111 May 2001

Publication series

Name
PublisherEuropean Marketing Academy

Conference

ConferenceRethinking European Marketing, Bergen
Period8/05/0111/05/01

Keywords

  • ZX Int.klas.verslagjaar < 2002

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