The effect of R&D-marketing integration on NPD success - The case of SMEs in the growing economy of Slovenia

N Fain, JPL Schoormans, J Duhovnik

Research output: Contribution to journal › Article › Scientific › peer-review

10 Citations (Scopus)

Original language	English
Pages (from-to)	92-107
Number of pages	16
Journal	International Journal of Technology Management
Volume	56
Issue number	1
DOIs	https://doi.org/10.1504/IJTM.2011.042458
Publication status	Published - 2011

Keywords

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title = "The effect of R&D-marketing integration on NPD success - The case of SMEs in the growing economy of Slovenia",

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author = "N Fain and JPL Schoormans and J Duhovnik",

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T1 - The effect of R&D-marketing integration on NPD success - The case of SMEs in the growing economy of Slovenia

AU - Fain, N

AU - Schoormans, JPL

AU - Duhovnik, J

PY - 2011

Y1 - 2011

KW - CWTS JFIS < 0.75

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DO - 10.1504/IJTM.2011.042458

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JO - International Journal of Technology Management

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