The effect of sales force adoption on new product selling performance

HJ Hultink, K. Atuahene-Gima

Research output: Contribution to journal › Article › Scientific

Original language	Undefined/Unknown
Pages (from-to)	435-450
Number of pages	16
Journal	Journal of Product Innovation Management
Volume	17
Issue number	6
Publication status	Published - 2000

Keywords

@article{15600f5a230a45e5869c8dcb4281bf83,

title = "The effect of sales force adoption on new product selling performance",

keywords = "ZX Int.klas.verslagjaar < 2002",

author = "HJ Hultink and K. Atuahene-Gima",

year = "2000",

language = "Undefined/Unknown",

volume = "17",

pages = "435--450",

journal = "Journal of Product Innovation Management",

issn = "0737-6782",

publisher = "Blackwell",

number = "6",

}