The effect of sales force adoption on new product selling performance

HJ Hultink, K. Atuahene-Gima

Research output: Contribution to journalArticleScientific

98 Citations (Scopus)
Original languageUndefined/Unknown
Pages (from-to)435-450
Number of pages16
JournalJournal of Product Innovation Management
Volume17
Issue number6
Publication statusPublished - 2000

Keywords

  • ZX Int.klas.verslagjaar < 2002

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