TY - JOUR
T1 - The effect of trust on the choice for crowdshipping services
AU - Cebeci, M.S.
AU - Tapia, R.J.
AU - Kroesen, M.
AU - de Bok, M.A.
AU - Tavasszy, Lorant
PY - 2023
Y1 - 2023
N2 - The fast growth of e-commerce in urban areas has led to a surge in last-mile transportation demand and an associated increase of external effects: congestion, noise and visual pollution. This paper analyses a new urban freight transport service that has a potential to reduce this footprint: crowdshipping. Crowdshipping is a service where a package is delivered via a traveller who is already making a personal trip for other purposes. The decision of whether or not to use crowdshipping is known to be subject to various service, time and price conditions, including trust in a correct delivery. The effect of trust has not been investigated explicitly, however. We conduct a stated choice experiment and estimate a hybrid choice model with trust as a situation-specific latent variable. The research design allows us to explore how the relevant attributes influence service adoption via trust. We find a significant influence of established choice attributes on service adoption, except for the delivery company’s reputation and the possibility of damage. In addition, all attributes except delivery time have a significant influence on trust. We conclude that trust has a partially mediating effect on the adoption of the service except delivery time, and a fully mediating effect on adoption via reputation and damage.
AB - The fast growth of e-commerce in urban areas has led to a surge in last-mile transportation demand and an associated increase of external effects: congestion, noise and visual pollution. This paper analyses a new urban freight transport service that has a potential to reduce this footprint: crowdshipping. Crowdshipping is a service where a package is delivered via a traveller who is already making a personal trip for other purposes. The decision of whether or not to use crowdshipping is known to be subject to various service, time and price conditions, including trust in a correct delivery. The effect of trust has not been investigated explicitly, however. We conduct a stated choice experiment and estimate a hybrid choice model with trust as a situation-specific latent variable. The research design allows us to explore how the relevant attributes influence service adoption via trust. We find a significant influence of established choice attributes on service adoption, except for the delivery company’s reputation and the possibility of damage. In addition, all attributes except delivery time have a significant influence on trust. We conclude that trust has a partially mediating effect on the adoption of the service except delivery time, and a fully mediating effect on adoption via reputation and damage.
KW - Crowdshipping
KW - Trust
KW - Stated Preference
KW - Hybrid Choice Model
UR - http://www.scopus.com/inward/record.url?scp=85149057167&partnerID=8YFLogxK
U2 - 10.1016/j.tra.2023.103622
DO - 10.1016/j.tra.2023.103622
M3 - Article
VL - 170
JO - Transportation Research. Part A: Policy & Practice
JF - Transportation Research. Part A: Policy & Practice
SN - 0965-8564
M1 - 103622
ER -
