The effectiveness of true analogies for consumer learning of really new products

A. Ait El Houssi, KPN Morel, HJ Hultink

Research output: Chapter in Book/Conference proceedings/Edited volumeConference contributionScientific

Original languageUndefined/Unknown
Title of host publicationMarketing: responsible and relevant?
Editors s.n.
Place of Publications.l.
Publishers.n.
Pages1-7
Number of pages7
Publication statusPublished - 2003
Event32nd EMAC conference, Glasgow - s.l.
Duration: 20 May 200323 May 2003

Publication series

Name
Publishers.n.

Conference

Conference32nd EMAC conference, Glasgow
Period20/05/0323/05/03

Keywords

  • Conf.proc. > 3 pag

Cite this

Ait El Houssi, A., Morel, KPN., & Hultink, HJ. (2003). The effectiveness of true analogies for consumer learning of really new products. In s.n. (Ed.), Marketing: responsible and relevant? (pp. 1-7). s.n..