The effects of the experience recommendation on short- and long-term happiness

Maria Sääksjärvi, Katarina Hellén, Pieter Desmet

Research output: Contribution to journalArticleScientificpeer-review

13 Citations (Scopus)


Previous research has argued that in order to become happier, consumers should prefer experiences over material objects. However, this experience recommendation is based upon measures of short-term happiness. In two empirical studies, we test the experience recommendation for both short- as well as long-term happiness. In line with previous results, it was found that the experience recommendation holds for short-term happiness but data did not support the superiority of the experience recommendation for long-term happiness. More specifically, it was documented that adding a material component to the experience had the best effect upon long-term happiness.
Original languageEnglish
Pages (from-to)675-686
Number of pages12
JournalMarketing Letters: a journal of research in marketing
Issue number4
Publication statusPublished - 2016


  • Happiness
  • Experience recommendation
  • Happiness-enhancing activities


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