The effects of the experience recommendation on short- and long-term happiness

Maria Sääksjärvi, Katarina Hellén, Pieter Desmet

Research output: Contribution to journalArticleScientificpeer-review

5 Citations (Scopus)


Previous research has argued that in order to become happier, consumers should prefer experiences over material objects. However, this experience recommendation is based upon measures of short-term happiness. In two empirical studies, we test the experience recommendation for both short- as well as long-term happiness. In line with previous results, it was found that the experience recommendation holds for short-term happiness but data did not support the superiority of the experience recommendation for long-term happiness. More specifically, it was documented that adding a material component to the experience had the best effect upon long-term happiness.
Original languageEnglish
Pages (from-to)675-686
Number of pages12
JournalMarketing Letters: a journal of research in marketing
Issue number4
Publication statusPublished - 2016


  • Happiness
  • Experience recommendation
  • Happiness-enhancing activities

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