The evolution of the Strategic role of Designers for Sustainable Development

Brian Baldassarre, Giulia Calabretta, Nancy Bocken, Jan-Carel Diehl, Keskin Duygu

Research output: Chapter in Book/Conference proceedings/Edited volumeConference contributionScientificpeer-review

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Abstract

Design for Sustainable Development refers to the application of a design process to solve a problem related to sustainability, such as creating a pair of shoes that can be recycled or managing waste collection in a large city. Since the origins of this concept in the 1960s, Design for Sustainable Development has been evolving, gradually broadening its scope over time from the design of products to the design of services, business models and wider ecosystems. In this evolution, designers have come closer and closer to business problems, thus becoming more strategic. In this paper, we explore this evolution from a business perspective. We visualize it into a framework and interview eight academic
experts about the Strategic role of Designers for Sustainable Development. We find that the evolution can be framed around five topics: the strategic goal of designers, and their related perspective, language, key activities and main challenge. After discussing how the evolution took place around each topic, we draw implications for designers and managers who are willing to play an active role in the transition towards sustainable development.
Original languageEnglish
Title of host publicationAcademy for Design Innovation Management Conference 2019
Subtitle of host publicationResearch Perspectives in the era of Transformations
EditorsErik Bohemia, Gerda Gemser, Cees de Bont, Nusa Fain, Rita Assoreira Almendra
Pages1-15
Number of pages15
Publication statusPublished - 2019
EventAcademy for Design Innovation Management Conference 2019: Research Perspectives in the era of Transformations - Londom, United Kingdom
Duration: 19 Jun 201921 Jun 2019

Conference

ConferenceAcademy for Design Innovation Management Conference 2019
Country/TerritoryUnited Kingdom
CityLondom
Period19/06/1921/06/19

Keywords

  • Strategic Design
  • Sustainability
  • Product Service System
  • Business Model
  • Ecosystem

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