The Impact of Co-Creation on the Design of Circular Product-Service Systems: Learnings from a Case Study with Washing Machines

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Abstract

Designers play an important role in service transformation and the development of product-service systems by applying co-creation methods. This paper presents a case of how we applied co-creation in practice and the impact this has had on developing a circular product-service system. It details the method used in the co-creation process and highlights five benefits, such as the ability to develop value-adding services for repairs and supporting each of them with user citations. Furthermore, we interviewed the project team a year into product development to assess the uptake by the company and the impact co-creation had on their design process. Based on these findings, we present a conceptual model that identifies the tangible impacts of co-creation and visualizes at what stages and levels co-creation can impact both the development of product-service systems and a company’s shift along the servitization continuum.

Original languageEnglish
Pages (from-to)25-45
Number of pages21
JournalDesign Journal
Volume24
Issue number1
DOIs
Publication statusPublished - 2021

Keywords

  • access models
  • circular product design
  • co-creation
  • impact
  • product-service systems
  • washing machines

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