The Impact of Digitalisation and Entrepreneurial Networks on Business Strategy Development-a Media Richness Theory Approach

Thao Orrensalo, Maedeh Ghorbanian Zolbin, Shahrokh Nikou

Research output: Chapter in Book/Conference proceedings/Edited volumeConference contributionScientificpeer-review

1 Citation (Scopus)

Abstract

In the digital-based economy, digitalisation, entrepreneurial networks, and business strategy are three important interdependent components of entrepreneurship process. Accurate, reliable, and timely information is also vital to effective decision-making of the entrepreneurs. Often, owing to limitations in their resources and capabilities, entrepreneurs rely on their entrepreneurial networks to satisfy their information need. The core objective of this paper is to examine the use of information in business strategy development and assess the role of entrepreneurial networks as information sources. The theoretical lens used in this narrative literature review is media richness theory. The findings of this paper show that entrepreneurial networks significantly influence entrepreneurial success and survival, and that access to accurate and timely information enhances business strategy development.

Original languageEnglish
Title of host publicationProceedings of the 55th Annual Hawaii International Conference on System Sciences, HICSS 2022
EditorsTung X. Bui
PublisherIEEE
Pages5503-5512
Number of pages10
ISBN (Electronic)9780998133157
Publication statusPublished - 2022
Externally publishedYes
Event55th Annual Hawaii International Conference on System Sciences, HICSS 2022 - Virtual, Online, United States
Duration: 3 Jan 20227 Jan 2022

Publication series

NameProceedings of the Annual Hawaii International Conference on System Sciences
Volume2022-January
ISSN (Print)1530-1605

Conference

Conference55th Annual Hawaii International Conference on System Sciences, HICSS 2022
Country/TerritoryUnited States
CityVirtual, Online
Period3/01/227/01/22

Keywords

  • digitalisation
  • entrepreneurial networks
  • entrepreneurship
  • information
  • media richness theory

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