The impact of digitalization on business models

Harry Bouwman, Shahrokh Nikou, Francisco Jose Molina-Castillo, Mark de Reuver

Research output: Contribution to journalArticleScientificpeer-review

53 Citations (Scopus)
58 Downloads (Pure)

Abstract

Purpose: This paper aims to explore how digital technologies have forced small- to medium-sized enterprises (SMEs) to reconsider and experiment with their business models (BMs) and how this contributes to their innovativeness and performance. Design/methodology/approach: An empirical study has been conducted on 338 European SMEs actively using social media and big data to innovate their BMs. Four in-depth case studies of companies involved in BM innovation have also been carried out. Findings: Findings show that the use of social media and big data in BMI is mainly driven by strategic and innovation-related internal motives. External technology turbulence plays a role too. BMI driven by social media and big data has a positive impact on business performance. Analysis of the case studies shows that BM is driven by big data rather than by social media. Research limitations/implications: Research into big data- and social media-driven BMs needs more insight into how components are affected and how SMEs are experimenting with adjusting their BMs, specifically in terms of human and organizational factors. Practical implications: Findings of this study can be used by managers and top-level executives to better understand how firms experiment with BMI, what affects business model components and how implementation might affect BMI performance. Originality/value: This paper is one of the first research contributions to analyse the impact of digitalization, specifically the impact of social media and big data on a large number of European SMEs.

Original languageEnglish
Pages (from-to)105-124
Number of pages20
JournalDigital Policy, Regulation and Governance
Volume20
Issue number2
DOIs
Publication statusPublished - 2018

Keywords

  • Big data
  • Business model
  • Business model innovation
  • Digitalization
  • Social media

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