The impact of fit measures on the consumer evaluation of new co-branded products

Research output: Contribution to journal › Article › Scientific › peer-review

Original language	English
Pages (from-to)	455-469
Number of pages	15
Journal	Journal of Product Innovation Management
Volume	28
Issue number	4
Publication status	Published - 2011

Keywords

@article{8abbbceb2ad247129bc313e8adf5af47,

title = "The impact of fit measures on the consumer evaluation of new co-branded products",

keywords = "CWTS 0.75 <= JFIS < 2.00",

author = "HJ Hultink and LM Bouten and HMJJ Snelders",

year = "2011",

language = "English",

volume = "28",

pages = "455--469",

journal = "Journal of Product Innovation Management",

issn = "0737-6782",

publisher = "Blackwell",

number = "4",

}