The impact of fit measures on the consumer evaluation of new co-branded products

Research output: Contribution to journalArticleScientificpeer-review

20 Citations (Scopus)
Original languageEnglish
Pages (from-to)455-469
Number of pages15
JournalJournal of Product Innovation Management
Volume28
Issue number4
Publication statusPublished - 2011

Keywords

  • CWTS 0.75 <= JFIS < 2.00

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