The impact of fit measures on the evaluation of a new product: an application to co-branding and brand extension

LM Bouten, HJ Hultink, C Bont, N.P.G. van Leeuwen

Research output: Chapter in Book/Conference proceedings/Edited volumeConference contributionScientificpeer-review

Original languageUndefined/Unknown
Title of host publicationProceedings of the 12th International Product Development Management Conference
Editors s.n.
Place of PublicationBrussels
PublisherEIASM
Pages667-674
Number of pages8
Publication statusPublished - 2005
Event12th International Product Development Management Conference, Dublin - Brussels
Duration: 12 Jun 200514 Jun 2005

Publication series

Name
PublisherEIASM

Conference

Conference12th International Product Development Management Conference, Dublin
Period12/06/0514/06/05

Keywords

  • Conf.proc. > 3 pag

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