The impact of fit measures on the evaluation of a new product: an application to co-branding and brand extension

LM Bouten; HJ Hultink; C Bont; N.P.G. van Leeuwen

The impact of fit measures on the evaluation of a new product: an application to co-branding and brand extension

LM Bouten, HJ Hultink, C Bont, N.P.G. van Leeuwen

Marketing and Consumer Research

Research output: Chapter in Book/Conference proceedings/Edited volume › Conference contribution › Scientific › peer-review

Original language	Undefined/Unknown
Title of host publication	Proceedings of the 12th International Product Development Management Conference
Editors	s.n.
Place of Publication	Brussels
Publisher	EIASM
Pages	667-674
Number of pages	8
Publication status	Published - 2005
Event	12th International Product Development Management Conference, Dublin - Brussels Duration: 12 Jun 2005 → 14 Jun 2005

Publication series

Name
Publisher	EIASM

Conference

Conference	12th International Product Development Management Conference, Dublin
Period	12/06/05 → 14/06/05

Bibliographical note

niet eerder opgevoerd

Keywords

Conf.proc. > 3 pag

Cite this

@inproceedings{04c3f9a89a594cc28b8b93e724e4f997,

title = "The impact of fit measures on the evaluation of a new product: an application to co-branding and brand extension",

keywords = "Conf.proc. > 3 pag",

author = "LM Bouten and HJ Hultink and C Bont and {van Leeuwen}, N.P.G.",

note = "niet eerder opgevoerd; null ; Conference date: 12-06-2005 Through 14-06-2005",

year = "2005",

language = "Undefined/Unknown",

publisher = "EIASM",

pages = "667--674",

editor = "s.n.",

booktitle = "Proceedings of the 12th International Product Development Management Conference",

}

Bouten, LM, Hultink, HJ, Bont, C & van Leeuwen, NPG 2005, The impact of fit measures on the evaluation of a new product: an application to co-branding and brand extension. in s.n. (ed.), Proceedings of the 12th International Product Development Management Conference. EIASM, Brussels, pp. 667-674, 12th International Product Development Management Conference, Dublin, 12/06/05.

The impact of fit measures on the evaluation of a new product: an application to co-branding and brand extension. / Bouten, LM; Hultink, HJ; Bont, C; van Leeuwen, N.P.G.

Proceedings of the 12th International Product Development Management Conference. ed. / s.n. Brussels : EIASM, 2005. p. 667-674.

Research output: Chapter in Book/Conference proceedings/Edited volume › Conference contribution › Scientific › peer-review

TY - GEN

T1 - The impact of fit measures on the evaluation of a new product: an application to co-branding and brand extension

AU - Bouten, LM

AU - Hultink, HJ

AU - Bont, C

AU - van Leeuwen, N.P.G.

N1 - niet eerder opgevoerd

PY - 2005

Y1 - 2005

KW - Conf.proc. > 3 pag

M3 - Conference contribution

SP - 667

EP - 674

BT - Proceedings of the 12th International Product Development Management Conference

A2 - s.n., null

PB - EIASM

CY - Brussels

Y2 - 12 June 2005 through 14 June 2005

ER -