The impact of fit measures on the evaluation of a new product: an application to co-branding and brand extension

LM Bouten, HJ Hultink, CJPM de Bont, N.P.G. van Leeuwen

Research output: Chapter in Book/Conference proceedings/Edited volumeChapterScientificpeer-review

Original languageUndefined/Unknown
Title of host publicationBrand alliances - New models of networking
EditorsPS Gopalakrishnan
Place of PublicationHyderabad
PublisherThe Icfai University Press
Number of pages14
ISBN (Print)81-314-0845-0
Publication statusPublished - 2007


  • Boekdeel internat.wet

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