The impact of market orientation, product advantage, and launch proficiency on new product performance and organizational performance

F Langerak, HJ Hultink, HSJ Robben

Research output: Contribution to journalArticleScientificpeer-review

317 Citations (Scopus)
Original languageUndefined/Unknown
Pages (from-to)79-94
Number of pages16
JournalJournal of Product Innovation Management
Issue number2
Publication statusPublished - 2004


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