The impact of market orientation, product advantage, and launch proficiency on new product performance and organizational performance

F Langerak, HJ Hultink, HSJ Robben

Research output: Contribution to journalArticleScientificpeer-review

292 Citations (Scopus)
Original languageUndefined/Unknown
Pages (from-to)79-94
Number of pages16
JournalJournal of Product Innovation Management
Volume21
Issue number2
Publication statusPublished - 2004

Keywords

  • ZX CWTS 1.00 <= JFIS < 3.00

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