The impact of new product launch strategies on competitive reaction in industrial markets

M Debruyne, R Moenaert, A Griffin, S Hart, HJ Hultink, H Robben

Research output: Contribution to journal › Article › Scientific › peer-review

Original language	Undefined/Unknown
Pages (from-to)	159-170
Number of pages	12
Journal	Journal of Product Innovation Management
Volume	19
Issue number	2
Publication status	Published - 2002

Keywords

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title = "The impact of new product launch strategies on competitive reaction in industrial markets",

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author = "M Debruyne and R Moenaert and A Griffin and S Hart and HJ Hultink and H Robben",

year = "2002",

language = "Undefined/Unknown",

volume = "19",

pages = "159--170",

journal = "Journal of Product Innovation Management",

issn = "0737-6782",

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TY - JOUR

T1 - The impact of new product launch strategies on competitive reaction in industrial markets

AU - Debruyne, M

AU - Moenaert, R

AU - Griffin, A

AU - Hart, S

AU - Hultink, HJ

AU - Robben, H

PY - 2002

Y1 - 2002

KW - ZX CWTS 1.00 <= JFIS < 3.00

M3 - Article

SN - 0737-6782

VL - 19

SP - 159

EP - 170

JO - Journal of Product Innovation Management

JF - Journal of Product Innovation Management

IS - 2

ER -