The impact of new product launch strategies on competitive reaction in industrial markets

M Debruyne, R Moenaert, A Griffin, S Hart, HJ Hultink, H Robben

Research output: Contribution to journalArticleScientificpeer-review

81 Citations (Scopus)
Original languageUndefined/Unknown
Pages (from-to)159-170
Number of pages12
JournalJournal of Product Innovation Management
Issue number2
Publication statusPublished - 2002


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