The impact of perceptual combination effects on asymmetry in co-branded products

LM Bouten; E Petala; A Kumar; HJ Hultink

The impact of perceptual combination effects on asymmetry in co-branded products

LM Bouten, E Petala, A Kumar, HJ Hultink

Marketing and Consumer Research

Research output: Chapter in Book/Conference proceedings/Edited volume › Conference contribution › Scientific › peer-review

Original language	Undefined/Unknown
Title of host publication	ACR 2008: Advances in consumer research. Vol. 36.
Editors	AL MacGill, S Shavitt
Place of Publication	San Francisco
Publisher	ACR
Pages	960-961
Number of pages	2
ISBN (Print)	0-915552-63-9
Publication status	Published - 2008
Event	ACR 2008: Advances in consumer research, San Francisco, USA - San Francisco Duration: 23 Oct 2008 → 24 Oct 2008

Publication series

Name
Publisher	ACR

Conference

Conference	ACR 2008: Advances in consumer research, San Francisco, USA
Period	23/10/08 → 24/10/08

Bibliographical note

NEO

Keywords

Geen BTA classificatie

Cite this

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title = "The impact of perceptual combination effects on asymmetry in co-branded products",

keywords = "Geen BTA classificatie",

author = "LM Bouten and E Petala and A Kumar and HJ Hultink",

note = "NEO; null ; Conference date: 23-10-2008 Through 24-10-2008",

year = "2008",

language = "Undefined/Unknown",

isbn = "0-915552-63-9",

publisher = "ACR",

pages = "960--961",

editor = "AL MacGill and S Shavitt",

booktitle = "ACR 2008: Advances in consumer research. Vol. 36.",

}

The impact of perceptual combination effects on asymmetry in co-branded products. / Bouten, LM; Petala, E; Kumar, A; Hultink, HJ.

ACR 2008: Advances in consumer research. Vol. 36.. ed. / AL MacGill; S Shavitt. San Francisco : ACR, 2008. p. 960-961.

Research output: Chapter in Book/Conference proceedings/Edited volume › Conference contribution › Scientific › peer-review

TY - GEN

T1 - The impact of perceptual combination effects on asymmetry in co-branded products

AU - Bouten, LM

AU - Petala, E

AU - Kumar, A

AU - Hultink, HJ

N1 - NEO

PY - 2008

Y1 - 2008

KW - Geen BTA classificatie

M3 - Conference contribution

SN - 0-915552-63-9

SP - 960

EP - 961

BT - ACR 2008: Advances in consumer research. Vol. 36.

A2 - MacGill, AL

A2 - Shavitt, S

PB - ACR

CY - San Francisco

Y2 - 23 October 2008 through 24 October 2008

ER -