The impact of self-reinforcing mechanisms on performance

E den Hartigh, F Langerak, HR Commandeur

    Research output: Chapter in Book/Conference proceedings/Edited volumeConference contributionScientificpeer-review

    Original languageUndefined/Unknown
    Title of host publicationMarketing theory and applications: Marketing's role in creating value.
    EditorsW.L Cron, G.S. Low
    Place of PublicationChicago
    PublisherOnbekend
    Pages207-228
    Number of pages22
    Publication statusPublished - 2004

    Publication series

    Name
    Publisheronbekend

    Keywords

    • conference contrib. refereed
    • Conf.proc. > 3 pag

    Cite this

    den Hartigh, E., Langerak, F., & Commandeur, HR. (2004). The impact of self-reinforcing mechanisms on performance. In W. L. Cron, & G. S. Low (Eds.), Marketing theory and applications: Marketing's role in creating value. (pp. 207-228). Onbekend.