| Original language | Undefined/Unknown |
|---|---|
| Title of host publication | Marketing theory and applications: Marketing's role in creating value. |
| Editors | W.L Cron, G.S. Low |
| Place of Publication | Chicago |
| Publisher | Onbekend |
| Pages | 207-228 |
| Number of pages | 22 |
| Publication status | Published - 2004 |
Publication series
| Name | |
|---|---|
| Publisher | onbekend |
Keywords
- conference contrib. refereed
- Conf.proc. > 3 pag
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