The impact of the corporate mind-set on new product launch strategy and market performance

KSS Talke, HJ Hultink

Research output: Contribution to journalArticleScientificpeer-review

36 Citations (Scopus)
Original languageUndefined/Unknown
Pages (from-to)220-237
Number of pages18
JournalJournal of Product Innovation Management
Volume27
Issue number2
Publication statusPublished - 2010

Keywords

  • CWTS 0.75 <= JFIS < 2.00

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