Original language | English |
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Title of host publication | Wiley international encyclopedia of marketing |
Editors | JN Sheth, NK Malhotra |
Place of Publication | London |
Publisher | Blackwell |
Pages | 1-6 |
Number of pages | 1744 |
ISBN (Print) | 978-1-4051-6178-7 |
Publication status | Published - 2010 |
Bibliographical note
NEOKeywords
- Boekdeel internat.wet