The importance of an effective launch strategy

HJ Hultink, KSS Talke

Research output: Chapter in Book/Conference proceedings/Edited volumeChapterScientific

Original languageEnglish
Title of host publicationWiley international encyclopedia of marketing
EditorsJN Sheth, NK Malhotra
Place of PublicationLondon
PublisherBlackwell
Pages1-6
Number of pages1744
ISBN (Print)978-1-4051-6178-7
Publication statusPublished - 2010

Keywords

  • Boekdeel internat.wet

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