The influence of design newness on new product evaluation

R Mugge, DW Dahl

Research output: Chapter in Book/Conference proceedings/Edited volumeConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationProceedings of the Society for Consumer Psychology 2011 Winter Conference
EditorsN Mandel, D Silvera
Place of PublicationAtlanta
PublisherSCP
Pages45-46
Number of pages2
Publication statusPublished - 2011
EventSociety for Consumer Psychology 2011 Winter Conference, Atlanta, USA - Atlanta
Duration: 24 Feb 201126 Feb 2011

Publication series

Name
PublisherSCP

Conference

ConferenceSociety for Consumer Psychology 2011 Winter Conference, Atlanta, USA
Period24/02/1126/02/11

Keywords

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