The mere exposure effect for consumer products as a consequence of existing familiarity and controlled exposure

PPM Hekkert, C Thurgood, TWA Whitfield

Research output: Contribution to journalArticleScientificpeer-review

15 Citations (Scopus)
Original languageEnglish
Pages (from-to)411-417
Number of pages7
JournalActa Psychologica
Volume144
Issue number2
DOIs
Publication statusPublished - 2013

Keywords

  • CWTS 0.75 <= JFIS < 2.00

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