The Plastic Bakery: A Case of Material Driven Design

Prarthana Majumdar, Elvin Karana, Sabrin Ghazal, Marieke Sonneveld

Research output: Chapter in Book/Conference proceedings/Edited volumeConference contributionScientificpeer-review

1 Citation (Scopus)
229 Downloads (Pure)


A growing number of scholars argue that understanding how people experience materials in products, i.e. Materials Experience, is essential in
designing meaningful material applications. Material Driven Design (MDD) has been developed as the method to understand these experiential traits
of materials and embed them in the design process. However, the MDD method is yet to find its way as a mainstream design practice across
diverse projects. This paper presents one of these projects, in which a designer followed the MDD method to design (1) a service system for
collection and recycling of plastic wastes, and (2) a product that brings forward the unique qualities of recycled plastics and make people cherish
re-cycled plastics as personal Do-It-Yourself souvenirs.
Original languageEnglish
Title of host publicationAlive Active Adaptive
Subtitle of host publicationInternational Conference on Experiential Knowledge and Emerging Materials EKSIG 2017
EditorsE. Karana, E. Giaccardi, N. Nimkulrat, K. Niedderer, S. Camere
Place of PublicationDelft
PublisherTU Delft Open
Number of pages13
ISBN (Print)978-87-90775-90-2
Publication statusPublished - 2017
EventEKSIG 2017 Alive Active Adaptive: International Conference on Experiential Knowledge and Emerging Materials - Rotterdam, Netherlands
Duration: 19 Jun 201720 Jun 2017


ConferenceEKSIG 2017 Alive Active Adaptive


  • Materials Experience
  • Material Driven Design
  • Do-It-yourself Materials
  • Recycling
  • Plastics


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