The Power of Association: How Past Associations Shape Customer Evaluation of New Products?

Maria Sääksjärvi, Pinar Cankurtaran

Research output: Contribution to conference › Abstract › Scientific

Original language	English
Publication status	Published - 2014
Event	The 38th Product Innovation Management Conference - Denver, United States Duration: 18 Oct 2014 → 22 Oct 2014

Conference	The 38th Product Innovation Management Conference
Country/Territory	United States
City	Denver
Period	18/10/14 → 22/10/14

Cite this

@conference{b492e310acce444f978e6ec62d20459e,

title = "The Power of Association: How Past Associations Shape Customer Evaluation of New Products?",

author = "Maria S{\"a}{\"a}ksj{\"a}rvi and Pinar Cankurtaran",

year = "2014",

language = "English",

note = "The 38th Product Innovation Management Conference ; Conference date: 18-10-2014 Through 22-10-2014",

}