@inproceedings{6636f4b655ad4f3b96f73338a0e8f836,
title = "The role of gender congruity for anthropomorphized product perception",
author = "{van den Hende}, EA and R Mugge",
note = "neo; Association for consumer research conference, Vancouver, USA ; Conference date: 04-10-2012 Through 07-10-2012",
year = "2007",
language = "English",
publisher = "Association for Consumer Research",
pages = "667--669",
editor = "Z Gurhan-Canli and C Otnes and R Zhu",
booktitle = "European advances in consumer research. Volume 40",
}