The role of gender congruity for anthropomorphized product perception

Research output: Chapter in Book/Conference proceedings/Edited volumeConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationEuropean advances in consumer research. Volume 40
EditorsZ Gurhan-Canli, C Otnes, R Zhu
Place of PublicationDuluth
PublisherAssociation for Consumer Research
Number of pages3
Publication statusPublished - 2007
EventAssociation for consumer research conference, Vancouver, USA - Duluth
Duration: 4 Oct 20127 Oct 2012

Publication series

PublisherAssociation for Consumer Research


ConferenceAssociation for consumer research conference, Vancouver, USA

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