The story is as good as the real thing: predicting early consumer reactions towards applications of radically new technologies

Research output: Chapter in Book/Conference proceedings/Edited volumeConference contributionScientificpeer-review

Original languageUndefined/Unknown
Title of host publicationProceedings of the 32nd Product Development & Management Association's Annual International Conference
EditorsA Griffin
Place of PublicationMount Laurel
PublisherPDMA
Pages1-20
Number of pages20
Publication statusPublished - 2008
EventThe 32nd Product Development & Management Association's Annual International Conference, Orlando, USA - Mount Laurel
Duration: 13 Sep 200817 Sep 2008

Publication series

Name
PublisherPDMA

Conference

ConferenceThe 32nd Product Development & Management Association's Annual International Conference, Orlando, USA
Period13/09/0817/09/08

Keywords

  • Conf.proc. > 3 pag

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