The story is as good as the real thing: predicting early consumer reactions towards applications of radically new technologies

EA van den Hende; JPL Schoormans; HMJJ Snelders

The story is as good as the real thing: predicting early consumer reactions towards applications of radically new technologies

EA van den Hende, JPL Schoormans, HMJJ Snelders

Responsible Marketing and Consumer Behavior

Research output: Chapter in Book/Conference proceedings/Edited volume › Conference contribution › Scientific › peer-review

Original language	Undefined/Unknown
Title of host publication	Proceedings of the 32nd Product Development & Management Association's Annual International Conference
Editors	A Griffin
Place of Publication	Mount Laurel
Publisher	PDMA
Pages	1-20
Number of pages	20
Publication status	Published - 2008
Event	The 32nd Product Development & Management Association's Annual International Conference, Orlando, USA - Mount Laurel Duration: 13 Sept 2008 → 17 Sept 2008

Publication series

Name
Publisher	PDMA

Conference

Conference	The 32nd Product Development & Management Association's Annual International Conference, Orlando, USA
Period	13/09/08 → 17/09/08

Bibliographical note

Proceedings op USB-stick

Keywords

Conf.proc. > 3 pag

Cite this

@inproceedings{32f47bdab7df4de396527e44db3d1e34,

title = "The story is as good as the real thing: predicting early consumer reactions towards applications of radically new technologies",

keywords = "Conf.proc. > 3 pag",

author = "{van den Hende}, EA and JPL Schoormans and HMJJ Snelders",

note = "Proceedings op USB-stick; The 32nd Product Development & Management Association's Annual International Conference, Orlando, USA ; Conference date: 13-09-2008 Through 17-09-2008",

year = "2008",

language = "Undefined/Unknown",

publisher = "PDMA",

pages = "1--20",

editor = "A Griffin",

booktitle = "Proceedings of the 32nd Product Development & Management Association's Annual International Conference",

}

van den Hende, EA, Schoormans, JPL & Snelders, HMJJ 2008, The story is as good as the real thing: predicting early consumer reactions towards applications of radically new technologies. in A Griffin (ed.), Proceedings of the 32nd Product Development & Management Association's Annual International Conference. PDMA, Mount Laurel, pp. 1-20, The 32nd Product Development & Management Association's Annual International Conference, Orlando, USA, 13/09/08.

The story is as good as the real thing: predicting early consumer reactions towards applications of radically new technologies. / van den Hende, EA; Schoormans, JPL; Snelders, HMJJ.
Proceedings of the 32nd Product Development & Management Association's Annual International Conference. ed. / A Griffin. Mount Laurel: PDMA, 2008. p. 1-20.

Research output: Chapter in Book/Conference proceedings/Edited volume › Conference contribution › Scientific › peer-review

TY - GEN

T1 - The story is as good as the real thing: predicting early consumer reactions towards applications of radically new technologies

AU - van den Hende, EA

AU - Schoormans, JPL

AU - Snelders, HMJJ

N1 - Proceedings op USB-stick

PY - 2008

Y1 - 2008

KW - Conf.proc. > 3 pag

M3 - Conference contribution

SP - 1

EP - 20

BT - Proceedings of the 32nd Product Development & Management Association's Annual International Conference

A2 - Griffin, A

PB - PDMA

CY - Mount Laurel

T2 - The 32nd Product Development & Management Association's Annual International Conference, Orlando, USA

Y2 - 13 September 2008 through 17 September 2008

ER -