The story vs. the physical concept: predicting early consumer reactions towards really new products

Research output: Chapter in Book/Conference proceedings/Edited volumeConference contributionScientific

Original languageUndefined/Unknown
Title of host publicationEMAC 38th conference marketing and the core disciplines- conference proceedings
EditorsJP Helfer, JL Nicolas
Place of PublicationNantes
PublisherAudencia
Pages1-7
Number of pages7
Publication statusPublished - 2009
EventEMAC 38th conference marketing and the core disciplines, Nantes, France - Nantes
Duration: 26 May 200929 May 2009

Publication series

Name
PublisherAudencia

Conference

ConferenceEMAC 38th conference marketing and the core disciplines, Nantes, France
Period26/05/0929/05/09

Keywords

  • Conf.proc. > 3 pag

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