@inproceedings{81c9016223de44dd9f76ff09a0841051,
title = "The story vs. the physical concept: predicting early consumer reactions towards really new products",
keywords = "Conf.proc. > 3 pag",
author = "{van den Hende}, EA and JPL Schoormans",
note = "Geen enkele van de auteurs van deze conference proceeding is voorzien van een affiliatie; beroep doen op de uitzonderingsregel; EMAC 38th conference marketing and the core disciplines, Nantes, France ; Conference date: 26-05-2009 Through 29-05-2009",
year = "2009",
language = "Undefined/Unknown",
publisher = "Audencia",
pages = "1--7",
editor = "JP Helfer and JL Nicolas",
booktitle = "EMAC 38th conference marketing and the core disciplines- conference proceedings",
}