The tightrope between drawing media attention and exaggeration

Research output: Contribution to journalMeeting AbstractScientific


To draw media attention, it is not sufficient to present your research in a simple and understandable way. The message should also be news-worthy, controversial or surprising. Unfortunately well-balanced, well-founded and considerate statements are seldom attractive to the media. The media want something that creates commotion. This may tempt one to overstate the impact of research results, or to exaggerate its relevance. But this is dangerous, because if you do manage to draw the attention of the media, then the headline maker will surely make your claim bolder then you intended it to be. I had to learn this the hard way. I’ll illustrate this with a few examples from my own media experience.
Original languageEnglish
Article numberEGU2017-5006
Number of pages1
JournalGeophysical Research Abstracts (online)
Publication statusPublished - 2017
EventEGU General Assembly 2017 - Vienna, Austria
Duration: 23 Apr 201728 Apr 2017


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