The Use of Persuasive In-Car Technology to Persuade Drivers at the Tactical Level

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The use of in-car technology has become more prevalent, both as driver assistance systems as well as connectivity or entertainment systems. Driver assistance systems can be built-in, after-market or run on a smartphone. The challenge however, is to increase drivers’ compliance with these systems. Stimulating the driver to adopt certain behaviours over others is a growing area within driver assistance systems. These approaches have the potential to be very effective, but only when they attract or persuade road users to use it.
This study has two main aims. The first, is to provide a review of the different approaches in the literature to influence driver behaviour using in-car technology. The second aim is to develop a conceptual model to guide the research efforts on influencing driver behaviour at the tactical level.
A structured review was conducted exploring the literature available in the automotive, behavioural and traffic safety domains. First, we explored the available psychological models that describe behaviour and their applicability to the driving task. Following this, we investigated the methodological ways used to influence behaviour with a focus on the traffic domain. Finally, a conceptual model is presented which encompasses the behavioural basis, methods and techniques for influencing the behaviour using in-car technology and the strategic planning of behavioural change technology. The role of driver workload within the model is discussed. Possible applications using the composite model are discussed.
Original languageEnglish
Title of host publicationProceedings of the Road Safety and Simulation Conference
Subtitle of host publication17-19 October 2017, The Hague, Netherlands
Number of pages10
Publication statusPublished - 2017
EventRSS2017: Road Safety and Simulation International Conference 2017 - Grand Hotel Amrâth Kurhaus, The Hague, Netherlands
Duration: 17 Oct 201719 Oct 2017


ConferenceRSS2017: Road Safety and Simulation International Conference 2017
Abbreviated titleRSS 2017
CityThe Hague
OtherThe Road Safety and Simulation conference series was established in Rome in 2007, and has since then provided a bi-annual platform for researchers and professionals from various disciplines to share their expertise and latest insights in the field of road safety and simulation. Delft University of Technology (TU Delft) is delighted to host the 2017 Road Safety and Simulation (RSS) international conference. RSS2017 will be organised in collaboration with the Dutch Institute for Road Safety Research (SWOV). The RSS2017 conference covers a wide area of topics. Furthermore we introduce a special theme focusing on advancing the safety of all road users with special attention for vulnerable road users. Especially, in the upcoming era of advanced technologies and vehicle automation new safety challenges have emerged. The road infrastructure design plays a critical role in accommodating these challenges.
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