Abstract
Transparency is frequently used in product innovations for its special visual impacts and unique characteristic of providing more information. Providing effective information is crucial for consumers’ adoptions of product innovations. Yet, how the information provided through transparency influences consumer response has not been investigated so far. This study aims to fill in this gap by investigating the application of transparency in product innovations from designers’ and consumers’ perspectives. Through in-depth interviews with experienced designers (N=6), five design intentions of using transparency in product innovations are identified: influence look and feel, communicate information regarding product operations, demonstrate technology, show working process, and influence consumer experience. To validate these findings and explore consumer response, in-depth consumer interviews were conducted (N=13). Results revealed that these design intentions are fulfilled.
Moreover, consumers mentioned more specific experience triggered by transparency: a sense of achievement, engagement, control, relief and discomfort.
Moreover, consumers mentioned more specific experience triggered by transparency: a sense of achievement, engagement, control, relief and discomfort.
Original language | English |
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Title of host publication | Proceedings of DRS 2016 |
Subtitle of host publication | Design + Research + Society Future, Future-Focused Thinking |
Editors | Peter Lloyd, Erik Bohemia |
Place of Publication | London |
Publisher | The Design Research Society |
Pages | 215-231 |
Number of pages | 16 |
Volume | 1 |
Publication status | Published - 2016 |
Event | DRS 2016: Design + Research + Society, Future-Focused Thinking, The 50th Anniversary DRS Conference - Brighton, United Kingdom Duration: 27 Jun 2016 → 30 Jun 2016 http://www.drs2016.org/#drs2016 |
Publication series
Name | DRS International Conference Series |
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Publisher | The Design Society |
ISSN (Electronic) | 2398-3132 |
Conference
Conference | DRS 2016 |
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Country/Territory | United Kingdom |
City | Brighton |
Period | 27/06/16 → 30/06/16 |
Internet address |
Keywords
- consumer response
- design intentions
- product innovations
- transparency