Abstract
This editorial covers the recent advances in marketing and ergonomics research with respect to packaging, in particular, the papers that form part of the special issue on human-packaging interaction. It presents a classification of contributions to the literature in four categories, namely, (a) research methodology; (b) design methodology; (c) insights; and (d) industry application. Based on the discussion of recent literature, a research agenda is proposed. Copyright © 2016 John Wiley & Sons, Ltd.
| Original language | English |
|---|---|
| Pages (from-to) | 1-4 |
| Number of pages | 4 |
| Journal | Packaging Technology and Science |
| Volume | 29 |
| Issue number | 12 |
| DOIs | |
| Publication status | Published - 2016 |
Keywords
- user
- consumer
- human factors
- food packaging
- medical packaging
- design