Abstract
This research aims at determining the influence of packaging eco-friendliness on perceived quality of food products. Two experimental studies were performed
within three product categories and 259 French consumers participated in these studies. Study 1 demonstrates that an eco-friendly package positively influences the perception of quality of both vice and virtue foods. Study 2 sheds light on the mitigating effect of product eco-friendliness and reveals that the perception of product naturalness explains the perception of food products quality.
within three product categories and 259 French consumers participated in these studies. Study 1 demonstrates that an eco-friendly package positively influences the perception of quality of both vice and virtue foods. Study 2 sheds light on the mitigating effect of product eco-friendliness and reveals that the perception of product naturalness explains the perception of food products quality.
| Original language | English |
|---|---|
| Pages | 201-201 |
| Number of pages | 1 |
| Publication status | Published - 2016 |
| Event | 45th EMAC Conference - Oslo, Norway Duration: 24 May 2016 → 26 May 2016 |
Conference
| Conference | 45th EMAC Conference |
|---|---|
| Country/Territory | Norway |
| City | Oslo |
| Period | 24/05/16 → 26/05/16 |