TrustSVD: Collaborative filtering with both the explicit and implicit influence of user trust and of item ratings

Guibing Guo, Jie Zhang, Neil Yorke-Smith

Research output: Chapter in Book/Conference proceedings/Edited volumeConference contributionScientificpeer-review

221 Citations (Scopus)

Abstract

Collaborative filtering suffers from the problems of data spar-sity and cold start, which dramatically degrade recommendation performance. To help resolve these issues, we propose TntstSVD, a trust-based matrix factorization technique. By analyzing the social trust data from four real-world data sets, we conclude that not only the explicit but also the implicit influence of both ratings and trust should be taken into consideration in a recommendation model. Hence, we build on top of a state-of-the-art recommendation algorithm SVD++ which inherently involves the explicit and implicit influence of rated items, by further incorporating both the explicit and implicit influence of trusted users on the prediction of items for an active user. To our knowledge, the work reported is the first to extend SVD++ with social trust information. Experimental results on the four data sets demonstrate that our approach TrustSVD achieves better accuracy than other ten counterparts, and can better handle the concerned issues.

Original languageEnglish
Title of host publicationProceedings of the 29th AAAI Conference on Artificial Intelligence, AAAI 2015 and the 27th Innovative Applications of Artificial Intelligence Conference, IAAI 2015
PublisherAI Access Foundation
Pages123-129
Number of pages7
Volume1
ISBN (Electronic)9781577356998
Publication statusPublished - 1 Jun 2015
Externally publishedYes
Event29th AAAI Conference on Artificial Intelligence, AAAI 2015 and the 27th Innovative Applications of Artificial Intelligence Conference, IAAI 2015 - Austin, United States
Duration: 25 Jan 201530 Jan 2015

Conference

Conference29th AAAI Conference on Artificial Intelligence, AAAI 2015 and the 27th Innovative Applications of Artificial Intelligence Conference, IAAI 2015
CountryUnited States
CityAustin
Period25/01/1530/01/15

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