Understanding brainstorming through text visualization

Senthil Chandrasegaran*, Lorraine Kisselburgh, Karthik Ramani

*Corresponding author for this work

Research output: Chapter in Book/Conference proceedings/Edited volumeConference contributionScientificpeer-review

Abstract

Automated content analysis software tools have significantly aided in the study of design processes in the recent past. However, they suffer from the lack of domain knowledge and insight that a human expert can provide. In this paper, we adopt the use of text visualization techniques that help in gaining insights and identifying relevant patterns from the results obtained through a content analysis software. We motivate our approach with the observation that examining overall patterns in data aids us significantly in identifying interesting and relevant details concerning specific contexts in the data. We use the proposed approach to study the effect of adopting Laseau's "design funnel" of alternating divergent and convergent design processes among student teams in a toy design course, and compare it to student teams that follow a free brainstorming process. We demonstrate the application of lexical dispersion plots and text concordances as a means to further examine the output of a conventional content analysis tool, and use these techniques to separate patterns from anomalies. We identify cases of concept consistency across teams using the dispersion plots, and identify cases of multiple word senses through text concordances. Finally, we present insights that were obtained through these visualizations and propose contexts for further studies of the data.

Original languageEnglish
Title of host publication15th International Conference on Advanced Vehicle Technologies; 10th International Conference on Design Education; 7th International Conference on Micro- and Nanosystems
PublisherAmerican Society of Mechanical Engineers
ISBN (Print)9780791855843
DOIs
Publication statusPublished - 1 Jan 2013
EventASME 2013 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference, IDETC/CIE 2013 - Portland, OR, United States
Duration: 4 Aug 20137 Aug 2013

Publication series

NameProceedings of the ASME Design Engineering Technical Conference
Volume1

Conference

ConferenceASME 2013 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference, IDETC/CIE 2013
CountryUnited States
CityPortland, OR
Period4/08/137/08/13

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