Using factorial anova in spss to investigate the combined effect of neo-retro package style and brand establishment date on consumer attitudes

Franck Celhay; Sebastiano Delre; L.B.M. Magnier

doi:10.4135/9781529668131

Using factorial anova in spss to investigate the combined effect of neo-retro package style and brand establishment date on consumer attitudes

Franck Celhay, Sebastiano Delre, L.B.M. Magnier

Responsible Marketing and Consumer Behavior

Research output: Chapter in Book/Conference proceedings/Edited volume › Chapter › Scientific › peer-review

Original language	English
Title of host publication	Sage Research Methods : Business
Publisher	SAGE Publishing
DOIs	https://doi.org/10.4135/9781529668131
Publication status	Published - 2023

Keywords

Attitudes
Branding
Coffee
Consumers
dating
Errors

Access to Document

10.4135/9781529668131

Cite this

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title = "Using factorial anova in spss to investigate the combined effect of neo-retro package style and brand establishment date on consumer attitudes",

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KW - Attitudes

KW - Branding

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KW - Consumers

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KW - Errors

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