Using factorial anova in spss to investigate the combined effect of neo-retro package style and brand establishment date on consumer attitudes

Franck Celhay, Sebastiano Delre, L.B.M. Magnier

Research output: Chapter in Book/Conference proceedings/Edited volumeChapterScientificpeer-review

Original languageEnglish
Title of host publicationSage Research Methods : Business
PublisherSAGE Publications
DOIs
Publication statusPublished - 2023

Keywords

  • Attitudes
  • Branding
  • Coffee
  • Consumers
  • dating
  • Errors

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