Using narrative transportation to enhance new product comprehension

Research output: Chapter in Book/Conference proceedings/Edited volumeConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationEuropean advances in consumer research. Volume 8
EditorsS Borghini, MA McGrath, C Otnes
Place of PublicationDuluth
PublisherAssociation for Consumer Research
Pages205-205
Number of pages1
ISBN (Print)978091552603
Publication statusPublished - 2007
EventEuropean conference of the association for consumer research, Milan, Italy - Duluth
Duration: 11 Jul 200714 Jul 2007

Publication series

Name
PublisherAssociation for Consumer Research

Conference

ConferenceEuropean conference of the association for consumer research, Milan, Italy
Period11/07/0714/07/07

Cite this