Using narrative transportation to enhance new product comprehension

EA van den Hende; JPL Schoormans; HMJJ Snelders

Using narrative transportation to enhance new product comprehension

EA van den Hende, JPL Schoormans, HMJJ Snelders

Responsible Marketing and Consumer Behavior

Research output: Chapter in Book/Conference proceedings/Edited volume › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	European advances in consumer research. Volume 8
Editors	S Borghini, MA McGrath, C Otnes
Place of Publication	Duluth
Publisher	Association for Consumer Research
Pages	205-205
Number of pages	1
ISBN (Print)	978091552603
Publication status	Published - 2007
Event	European conference of the association for consumer research, Milan, Italy - Duluth Duration: 11 Jul 2007 → 14 Jul 2007

Publication series

Name
Publisher	Association for Consumer Research

Conference

Conference	European conference of the association for consumer research, Milan, Italy
Period	11/07/07 → 14/07/07

Bibliographical note

neo

Cite this

@inproceedings{8aadc654785b4a7ba758a6e0719c3803,

title = "Using narrative transportation to enhance new product comprehension",

author = "{van den Hende}, EA and JPL Schoormans and HMJJ Snelders",

note = "neo; European conference of the association for consumer research, Milan, Italy ; Conference date: 11-07-2007 Through 14-07-2007",

year = "2007",

language = "English",

isbn = "978091552603",

publisher = "Association for Consumer Research",

pages = "205--205",

editor = "S Borghini and MA McGrath and C Otnes",

booktitle = "European advances in consumer research. Volume 8",

}

Using narrative transportation to enhance new product comprehension. / van den Hende, EA; Schoormans, JPL; Snelders, HMJJ.
European advances in consumer research. Volume 8. ed. / S Borghini; MA McGrath; C Otnes. Duluth: Association for Consumer Research, 2007. p. 205-205.

Research output: Chapter in Book/Conference proceedings/Edited volume › Conference contribution › Scientific › peer-review

TY - GEN

T1 - Using narrative transportation to enhance new product comprehension

AU - van den Hende, EA

AU - Schoormans, JPL

AU - Snelders, HMJJ

N1 - neo

PY - 2007

Y1 - 2007

UR - http://www.acrwebsite.org/search/view-conference-proceedings.aspx?Id=14005

M3 - Conference contribution

SN - 978091552603

SP - 205

EP - 205

BT - European advances in consumer research. Volume 8

A2 - Borghini, S

A2 - McGrath, MA

A2 - Otnes, C

PB - Association for Consumer Research

CY - Duluth

T2 - European conference of the association for consumer research, Milan, Italy

Y2 - 11 July 2007 through 14 July 2007

ER -

Using narrative transportation to enhance new product comprehension

Publication series

Conference

Bibliographical note

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